Innovative ways to use SMS marketing for Your Business
If you thought SMS was just for announcements and confirmations, think again. Savvy campaigners are using SMS marketing to boost conversion rates, foster loyalty, and build lifelong customer relationships.
Plenty of companies make frequent use of SMS marketing for the grunt work of announcements and confirmations – with good reason. Everybody’s got a cellphone, and most keep it close 24/7.
The simple messaging service also acts as a sidekick to your email or social media campaign. Enough with the preamble, let’s see some ideas!
1. Use SMS as your benchmark for covering all bases
Any cellphone, anywhere in the world, can receive text messages. If you’re campaigning to a broad demographic, or across borders, sum up your key offer in 160 characters and include SMS broadcast on the media plan.
It’s cost-effective, and text messages have high open rates, meaning you’ll boost awareness even among those not able to take up your offer right now.
2. Use SMS to determine which of your customers are still engaged with your business
Customers treat SMS as deeply personal. So a simple request – “Hi Dave, get 50% off of your next meal when you show this message!” – can get terrific response rates. It’s an effective way to keep your lists of users up-to-date and honest, saving on admin costs and white mail.
3. Use SMS to send offers to your customers – not only rewarding them, but also reminding them about your business
SMS is an effective medium for businesses such as outlets or trade stores. It allows them to make timely offers and the response rates can be amazing. In Nigeria, retailer a lot of companies uses SMS marketing for their market strategy…
4. Run customer surveys that aren’t too big to swallow
Fewer customers than ever engage with long survey forms. A program of SMS messages staggered over a few hours can elicit better information… and superior response rates.
Why? Because a concise question with a few easy multiple choice options takes far less customer effort than going through a questionnaire… and they can answer that message anywhere, anytime. ‘Just message us if you like this option!’
5. Find out who your Influencers are with SMS
Not all customers are created equal. (You knew that, right?) If you know who your advocates are, you can concentrate more resources on them… offers, inside tips. Make them feel special.
Business owners, entrepreneurs, investors, and great start-ups have found the usefulness and validity of the above key points on how SMS marketing bulk sms can drive their businesses. Lots of clients on WEBSMS NG equally use the bulk SMS gateway for their businesses and have great testimonials, reviews or success stories.
No matter the kind of small or large scale business you operate in, you can also register a free bulk SMS account and leverage on bulk sms to cause a rise in sales. You’ll get free SMS units to check the reliability and delivery rate of the service and you’d be glad you did.